ALWAYS EVOLVING. ALWAYS CURIOUS.
For over 20 years, I have had the privilege to collaborate with some of the most iconic brands and executive teams to architect brand stories that shape beliefs, change minds, and inspire action.
From startups to legacy brands, I have implemented strategy, planning and execution whatever chapter/phase of business to accelerate brand and bottom line growth.
Check out my recent podcast interview So This is My Why
CAREER HIGHLIGHTS
-
Playboy Club | Repositioning an Iconic Brand
Created cultural relevancy for this iconic brand in the midst of the #MeToo movement.
-
Audo | Launching an AI EdTech Platform
Building a purpose-drive tech brand to stand out in the competitive Ed and Career Tech space.
-
Rolls - Royce | Reinvigorating to a New Audience
Reinvigorating a dated luxury brand to a younger and more affluent audience.
-
Showfields | Elevating Retail through Immersive Experiences
Steering a retail brand through Covid by doubling down on immersive IRL brand experiences and meaningful strategic partnerships.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Grodin