My Story

Having led innovation prior for several of the most iconic brand companies from Marriott, LVMH, BlackBerry, Lane Bryant, and Diet Pepsi to Bacardi, Christie’s, Playboy and Rolls-Royce to name a few, I have been fortunate to work on game changing brands. Through grit and gut, and some amazing data points, I love to create campaigns and tell stories that bind teams together, create cult product status, and drive top line growth.

Working across every brand vertical from lifestyle, hospitality, and spirits to arts/culture, automotive, beauty, and now technology, has been “my edge,” allowing me to bring an innovative lifestyle approach to any brand strategy I have spearheaded.

With the advent of technology 20 years ago, my marketing approach has always been to seamlessly embrace technology to enhance any friction points in the customer journey. Performance and growth marketing has kept the marketing field alive and allowed me to look at my traditional tool box of Strategic Partnerships, Strategy, PR, Communications, Experiential Events and Influencer/Celebrity marketing through a whole new lens.

As a former COO, I also bring operations, business development and management experience to round out my marketing expertise.

Invited speaker and panelist on brand building and women empowerment topics as career advancement and mentorship. Recent engagements include Brand Innovator at Pepsi HQ, Columbia Business School’s Women In Business and CMO Insider Summit in Naples, FL.